About SGA Marketing
SGA Marketing, a strategic communications agency focused on public health, environmental initiatives, and community outreach, needed a major overhaul of their website to reflect their growing portfolio and engage their audience more effectively. The existing website struggled with outdated UI/UX design, which negatively impacted user engagement and content discoverability, especially for the large volume of blog posts and resources they regularly publish.
Recognizing the importance of a professional, user-friendly web presence, SGA Marketing partnered with us to develop a solution using WordPress and the Divi Page Builder. Our goal was to improve usability, performance, and aesthetics, ensuring that their digital platform aligned with the agency’s mission and ambitions.
The Challenge
SGA Marketing’s previous website presented several prominent challenges:
- Outdated UI/UX Design: The site lacked a professional and user-friendly interface, making it difficult for visitors to navigate smoothly and engage with the content.
- Content Management Issues: With a large number of blog posts and articles, the content structure was cluttered and lacked an intuitive layout for easy access.
- Limited Visual Appeal: The design didn’t reflect the agency’s professionalism, weakening its impact on visitors.
- Poor Responsiveness: The site struggled with mobile optimization, resulting in a high bounce rate from mobile users.
Without resolving these issues, SGA Marketing risked missing out on key opportunities to connect with stakeholders and drive meaningful community engagement.
The Solution
To address these challenges, we implemented a comprehensive redesign using WordPress and the Divi Page Builder, ensuring the website was not only visually appealing but also easy to manage.
- Modern UI/UX Design: We revamped the interface with a clean, minimal layout to improve usability and align with modern design trends. This included optimized menus, clear CTAs, and visual elements that reflected SGA’s brand identity.
- Advanced Blog Management: A new category-based structure was introduced to organize the large volume of content, with filters and search functionality, making it easier for visitors to find relevant blog posts.
- Mobile-First Approach: We ensured that the site was fully responsive, delivering seamless performance across devices to capture both desktop and mobile users.
- Performance Optimization: By optimizing images and utilizing Divi’s built-in performance tools, we improved loading times and site speed, enhancing the overall user experience.
- Backend Customization: We customized the WordPress CMS, enabling the SGA team to manage content independently with ease, reducing their reliance on external support.
Results
The redesign of SGA Marketing’s website resulted in immediate, measurable improvements in performance and engagement:
- 35% increase in page views within the first month due to improved content discoverability.
- Reduction in bounce rate by 22%, especially among mobile users, thanks to responsive design.
- Higher engagement with blog content, with time-on-page increasing by 30%.
- Positive feedback from visitors and stakeholders, reflecting the improved professionalism and usability of the site.
- Increased efficiency for the SGA team, who can now easily update content and manage the site independently using the WordPress CMS and Divi’s visual editor.
Final Thoughts
This project underscores the importance of user-friendly design and robust content management for organizations like SGA Marketing, where public engagement is essential. By leveraging WordPress and Divi, we provided a scalable and easily manageable solution that will continue to support their growth and outreach efforts.
If your website faces similar challenges, we’re here to help. Contact us today to explore how a custom web solution can transform your digital presence and drive meaningful engagement.
